Design direction for the 2016 integrated campaign "You Should"–spanning TV, out-of-home, print and digital.
In this campaign Squarespace wanted to encourage everyone who has a passion, dream or idea to act on it and turn that dream into reality with a Squarespace website by saying "You Should".
In an attempt to inspire more people to follow their calling we featured real Squarespace customers who embody the "You Should" attitude; the creators, makers and doers who have followed their dreams and acted on their ideas.
The execution of the campaign centers around a modular design system where a series of individual units, build up to the encouragement of "You Should".
Created at Anomaly.