The U.S. senior population is expected to double by 2050. While we are staying healthier longer, and living longer too, we all become less able to varying degrees.
Perhaps the most stunning after effect of this is the isolation in which many of seniors live.
Meals on Wheels clients are depicted as happy, independent adults who live full lives—but much of that happiness is tied to the safety, comfort and inclusion they feel.
The program isn’t just about delivering balanced meals—it’s about coming to the door, chatting awhile, and reminding your recipients that they’re part of a greater whole.
As one client so nicely put it, “Having someone check on me assures me that I’m not forgotten.” What you’re being asked for isn’t just an hour of your time; it’s company and a fruitful exchange.
Our goal was to break through to people and drive them to donate time during their lunch breaks to not only deliver meals to seniors in need, but spend time and “do lunch” with them.
Visually, we achieved this by creating a design language that communicates vitality and immediacy.
We were honored to collaborate with renowned portrait photographer Mark Seliger to create striking monochrome portraits of real clients of Meals on Wheels America.
Created at Anomaly.